Insights From the Classroom and Beyond
In Insights, we share what we’re learning as we move from marketing theory to real projects—with tips that small businesses can actually use.
What We Learned Running Our First Client Campaign
A behind-the-scenes look at how our student team planned, launched, and measured a real campaign for a local business.
5 Simple Social Media Tips for Busy Small Business Owners
No complicated tools, just practical ideas to improve your posts and reach more people.
Why Student-Led Marketing Teams Work
How businesses benefit from partnering with students—and what we learn along the way.
Turning Class Concepts Into Real-World Marketing
The biggest differences between classroom examples and actual projects.